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Research papers

Psychological analysis of ordinary people and the structure of interviews

"Life-Psycho-Analysis" is psychological analysis of ordinary people in their daily behavior. This is a method which requires to comprehensively understanding from the perspective of why do they act in their shopping behavior as consumers or their...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Jun Aburatani
June 15, 1988
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Citation

Aburatani, J. (1988a, June 15). Psychological analysis of ordinary people and the structure of interviews. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/psychological-analysis-of-ordinary-people-and-the-structure-of-interviews